Amanda ROOT (Buckshon)
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Apparel & Product Design
Women's · Men's · Extended Size · Big & Little Children's ·
Baby & Toddler · Dog · Accessories · Trims, Labels & Branding
BELK
OCEAN + COAST
girls 4-6x; 7-16 Outdoor activewear
Below is a compilation of the Ocean + Coast Outdoor Activewear brand I launched while at Belk.
Line Planners & Collections
Below are the line planners of the collections I have worked on at Belk. These represent a mix of initial & final concept for the brand.
Marketing imagery
Below are marketing images of the items I have designed that were used in store signage, published online, and in catalogues.
Click to watch video!
ONLINE imagery
Below are online images of the items I have designed for Ocean + Coast Outdoor Activewear collections.
Canvas Fabric. Hooded. Fleece Lined Body & Pockets.
Canvas Fabric. Hooded. Fleece Lined Body & Pockets.
Canvas Fabric. Hooded. Fleece Lined Body & Pockets.
Canvas Fabric. Hooded. Fleece Lined Body & Pockets.
Recycled Fabric. Rip Stop, UPF 30+, Wicking, Quick Dry.
Recycled Fabric. Rip Stop, UPF 30+, Wicking, Quick Dry.
SWIM COLLAB
Below is the swim collection we worked on with Breaking Waves for
Ocean + Coast Girls 7-16.
In store imagery
Below are some in store images of the product I have designed for Ocean + Coast at Belk. These represent the final concept for the brand.
Spring 2021
Spring 2021
Spring 2021
Spring 2021
Spring 2021
Spring 2021