Amanda ROOT (Buckshon)
​
Apparel & Product Design
Women's · Men's · Extended Size · Big & Little Children's ·
Baby & Toddler · Dog · Accessories · Trims, Labels & Branding
BELK
OCEAN + COAST
Women's Outdoor activewear
Below is a compilation of the Ocean + Coast Outdoor Activewear brand I launched while at Belk.
Line Planners & Collections
Below are the line planners of the collections I have worked on at Belk. These represent a mix of initial & final concept for the brand.
Marketing imagery
Below are marketing images of the items I have designed that were used in store signage, published online, and in catalogues.
ONLINE imagery
Below are online images of the items I have designed for Ocean + Coast Outdoor Activewear collections.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking/ Quick Dry/ UPF 30+/ Ripstop Fabrication.
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Wicking, Quick Dry, UPF 30+, Secure Pockets, Built in panty
Side seam Pockets. Elastic Hem.
Side seam Pockets. Elastic Hem.
Side seam Pockets. Elastic Hem.
Side seam Pockets. Elastic Hem.
Side seam Pockets. Elastic Hem.
Side seam Pockets. Elastic Hem.
Side seam Pockets. Elastic Hem.
Side seam Pockets. Elastic Hem.
Side seam Pockets. Elastic Hem.
SWIM COLLAB
Below is the swim collection we collaborated on with a vendor for
Ocean + Coast Women's.
In store imagery
Below are some in store images of the product I have designed for Ocean + Coast at Belk. These represent the final concept for the brand.
Fall 2021
Fall 2021
Fall 2021
Fall 2021